Guide

Everything you need to understand and get the most out of Video Persona. This guide is kept up to date as new features are added.

v1.0 — last updated 28 March 2026

What is Video Persona?

Video Persona is an AI video production portal built for Eyepop Marketing Agency. It combines two AI systems — Claude for scriptwriting and Tavus for video rendering — to produce platform-ready marketing videos from a simple brief.

Instead of hiring a videographer, writing a script, booking a presenter, and editing the footage, you describe what you want to say and the system handles the rest. A typical video goes from brief to finished render in about 60 seconds.

How the pipeline works

  1. You write a brief — a topic, platform, tone, and presenter choice on the Create Video page.
  2. Claude generates a script — tailored to the platform's pacing, with an AI disclosure and optional hook variations.
  3. Compliance checks run — AI disclosure present? Spelling correct? Platform-specific rules met (e.g. TikTok AI label)?
  4. Tavus renders the video — your chosen replica (AI presenter) delivers the script on camera. Hosted URL and download link are returned.
  5. Everything is logged — the video, script, compliance result, and metadata land in the database and appear in your Library.

Replicas — your AI presenters

A replica is an AI-generated video presenter. The Starter plan includes 25 stock replicas — diverse, professional presenters ready to use immediately.

You can also train a custom replica from a 2-minute front-facing video of yourself or a team member. The system learns their appearance, mannerisms, and voice, then generates new videos where they say whatever script Claude writes. Three custom trainings per month are included; additional ones cost $65 each.

Manage replicas from the Replicas page.

Content types and when to use them

Thought LeadershipYou want to establish authority on a topic. Best for LinkedIn, YouTube Shorts.
Ad CreativeShort, punchy promotional content. Best for TikTok, Reels.
Industry CommentaryReact to trends, news, or competitor moves. Works everywhere.
Brand StoryTell the company narrative. Best for website, LinkedIn.
Case StudyShowcase a client result with data. Best for LinkedIn, email.
Lead OutreachPersonalised video for a specific prospect. Adds name, company, and pain point to the script. Best for email.
Weekly BriefingRecurring update for clients or internal teams. Best for email, website.

Platforms and formatting

Each platform has different pacing expectations. The system adjusts script length and structure automatically:

TikTok

Fast hooks, 15-60s, requires AI label disclosure

Reels

Visual-first, 15-60s, punchy opening

YouTube Shorts

Slightly more depth, up to 60s

LinkedIn

Professional tone, 30-90s, can be longer

Website

Flexible format, often paired with brand story or case study

Email

Short and personal, often used with lead outreach

Hook variations

When you request 3 or 5 hook variations, Claude generates alternative opening lines for the same script. The idea is to A/B test different hooks on the same content — post the same video with different first 3 seconds and see which one retains attention. The variations appear in the result after generation and are stored in the library.

Background modes

Four options for what appears behind the presenter:

  • No Background — full-screen talking head. Clean and direct.
  • Website URL — the presenter appears over a live website. Good for product demos or walkthroughs.
  • Custom Image/Video — branded motion background or static image from a URL.
  • Transparent — .webm output with alpha channel for compositing into other video projects.

Compliance and safety

Every video runs through automatic compliance checks before delivery:

  • AI disclosure — verifies the script includes a statement that the video is AI-generated.
  • Platform rules — TikTok requires an explicit AI label; LinkedIn has different expectations.
  • Replica licensing — stock vs custom replicas have different usage rights.
  • Duration validation — ensures the script fits within the platform's recommended length.
  • British English — spelling is checked against British conventions (colour, optimise, centre).

Videos are marked approved, flagged, or blocked based on these checks.

Budget and limits

The Starter plan ($59/month) includes:

  • 10 minutes of video generation per month ($1/min overage)
  • 100 minutes of conversational AI per month ($0.37/min overage)
  • 25 stock replicas ready to use
  • 3 custom replica trainings per month ($65/extra)
  • Max 3 concurrent streams

Track usage in real time from the sidebar budget tracker or the Analytics page.

The n8n workflow (programmatic API)

Alongside this portal, there's an n8n workflow (kb7XZZzXgBw7p9C8) that exposes the same video generation pipeline as a webhook API. Use it for automated triggers — scheduled content, CRM-triggered outreach, or batch generation. The portal is the primary interface for daily content creation; the workflow is for programmatic use cases.

Quick start

  1. Go to Replicas and browse the stock presenters. Pick one you like.
  2. Go to Create Video. Enter a topic — be specific about the argument or insight, not just the subject.
  3. Choose a platform (start with LinkedIn if unsure), a tone (Confident is a safe default), and your replica.
  4. Leave background on "No Background" for your first video.
  5. Hit Generate Video. Watch the result in your Library.
  6. Once you're comfortable, try hook variations, different tones, or a custom replica trained on your own likeness.

Video Persona Portal v1.0 — Guide v1.0

Built by Eyepop Marketing Agency. Powered by Claude + Tavus.